IKEA – 360° campaign

Conception of a new Ikea range called KÄR, aiming to denounce the unbearable conditions of people living in their car because of rising rents. Each symbolic purchase is transformed as a donation for the french organization La Croix Rouge, to help those people.

Role: Conception and Art Direction ❘ Client: IKEA & La Croix Rouge ❘ Agency : JWT Paris